Finally…After several meetings and many tweaks, we’ve finally come up with the perfect design for your company brochure. We’ve got your beautiful 4-color logo, several elegant fonts, the text wraps in just the right way…click, save, put it on a disk, and rush to the printshop before it closes.
A few days later you get a call…your proofs are ready to be reviewed. Hurray!
In a rush, you zip over the proof and neglect to pay CLOSE attention to details like phone numbers, dates or other information that may be incorrect. Not misspelled, because we have spell check for that right? It’s still a good idea to double check spelling especially uncommon words. But anyway, I digress, at this point you give the designer the go-ahead to have the piece printed. The day the brochures come in, you are so excited, you now have full color glossy brochures showing off just how cool your business really is and then WHAM, you notice the phone number is incorrect. Actually it’s been incorrect since the first proof, but no one noticed. At this point you have an invoice for the design work, another one for a few thousand worthless brochures, you are ready to throttle the designer or blame the printer.
Who can you blame but yourself. You did not spend the appropriate amount of time double checking information you felt was obvious and here it comes back to haunt you.
This scenario is played out all to often. Sometimes we need to just slow down and pay attention to the little things. We are all guilty of it. We expect everything instantly, and with undo buttons and back-ups in the virtual world we have to remember once the piece is printed there’s no UNDO, just a REDO. An expensive one at that.Share