Posted by BDS on Nov 16, 2010 in PORTFOLIO WORK, Stuff | 1 comment
Have you heard that Facebook is a good way to promote your business at little to no cost? I bet you’ve also heard that if you don’t have a Facebook page you’re missing out on all kinds of business. Well, the answer is maybe. I have seen many good companies approach social media outlets like Facebook with little to no thought on their strategy for how they will utilize it.
The biggest mistake I see businesses make is setting their page up as a person/individual rather than a business. Why is this bad? First, it is a violation of the Facebook user policy to start. If you have a profile it is simply a matter of adding a page for your business, service or product. There are a lot more advantages to having this kind of set up but that isn’t for this post.
“Facebook profiles are meant to represent a single individual. Organizations of any type are not permitted to maintain an account under the name of their organization. If you create a profile for your business, your account may be disabled …for violating our Terms of Use. If you have questions about how to best leverage your Facebook Page, please check out our Insider’s Guide or FAQ.”
Additional mistakes to avoid:
FB Mistake: Fail to include your business information or link on your page. A lot of businesses don’t know that you can include a link in the sidebar of their Facebook page so people can simply click right over to your website (and you can add an application to move your visitors over to your Facebook page too.)
Please don’t make the mistake of using your Facebook business page as a website–because like anything that is not on your domain–you don’t own it.
FB Mistake: Fail to find ways to bring people into your fold outside of Facebook. It is possible to customize your business page so you can collect email addresses and build your relationship with people off of Facebook. This is vital for any business owner.
FB Mistake: Forget that social media pages are public. One of the things that people tend to forget is that social media interactions and sites are public! Always be professional online because your brand is always out on the web and reflects on you and your business.
I’ve only included a few common Facebook mistakes, and I know you could probably share a few more so why not leave a comment now?
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